Business News recently sat down with our co-founders, Martin McGinty and Jason Paizes, to discuss how AI and proper workflow design are reshaping investor relations for ASX-listed small and mid-cap companies.
For years, junior and mid-cap listed companies have been asked to run serious investor relations with lean teams, limited time and workflows built around emails, PDFs, spreadsheets and manual updates.
That model is under pressure for a simple reason: the work has become too important, too visible and too time-sensitive to keep running in pieces.
A market update no longer stops at the ASX announcement. It needs to move quickly into shareholder communication, website updates, broker conversations, register analysis and board reporting. At the same time, boards need a clearer picture of who owns the company, what is moving across the register and whether the next raise is being built before the market sets the price. That is the gap we built Relait to address.
As Martin told Business News:
We saw a massive gap at the junior and mid-tier level, where artificial intelligence and proper workflow design could deliver institutional-grade efficiency without the eye-watering price tag.
AI-led investor relations is not just for the big end of town
The larger end of the market has had access to better processes, deeper data and heavier support structures for years. ASX juniors and mid-caps face many of the same public-market pressures, but rarely have the same internal resourcing for investor relations, shareholder data, and corporate services. That imbalance is what is starting to change.
AI changes the economics when it is applied to the work that matters: register visibility, shareholder communication, investor centre updates, board reporting and the manual handling between an announcement and the market.
The point is not to make investor relations look more technical. The point is to make it faster, clearer, and more useful for the people who carry responsibility within the company.
Why workflow design matters as much as AI
AI on its own does not fix a broken workflow. A company still needs to know where information starts, who reviews it, where it goes and how it turns into useful communication, reporting and register insight. That is where proper workflow design matters.
One ASX announcement should not have to be rebuilt into separate investor emails, website updates, social posts and board notes. Register data should not sit in static reports that only become useful after the market has moved. Board reporting should show what is happening, not just what went out. This is where Relait sits.
The Relait model
Relait does not replace the people already around a listed company. The registry stays the registry. The IR consultant stays the IR consultant. The broker, company secretary and board remain central. Relait adds the data layer and operating rhythm underneath them.
That gives listed companies a clearer view of the register, faster communication workflows, cleaner investor centres and board reporting tied to actual shareholder activity. It is a sharper model for ASX juniors and mid-caps, without the overhead of a large internal IR function.
Built from the market, not a software category
Relait came out of a problem we were already seeing in the market. Before Relait, Martin and Jason were working with mid-market executives through Veloceo, helping teams redesign workflows using emerging AI.
The same pattern kept appearing across listed companies. They had useful data, important announcements and real investor pressure, but too much of the work still relied on manual handling. Relait was spun out of Veloceo in 2025 to focus on that problem properly.
Since then, we have self-funded the first version, joined the Plus Eight program, closed a seed round backed by local investor and Automic Group founder Ben Kay, and grown to 35 clients.
Most are in mining, but the same operating pressure shows up across oil and gas, construction, technology and biotech.
Different sectors. Same problem: lean teams, complex registers, and no shortage of work to be done well.
Technology still has to earn trust
Investor relations is still a trust business. AI can make the work faster. Good workflow design can remove much of the manual workload. Better data can give boards a clearer picture of what is happening across the register. But listed companies still need confidence in the people, process and product behind the work.
Martin made the point clearly in Business News:
In the early days, that first testimonial matters more than the first purchase order.
That is still the right measure. A product only matters if it helps when the market is watching.
The shift is already underway
The way listed companies consume corporate services will change as AI matures.
For the large end of the market, institutional-grade process has been available for years. For ASX juniors and mid-caps, it has often come with an eye-watering price tag, or not at all.
That is the gap we are working on.
Proper workflow design. Better shareholder data. Faster execution. Human-validated outputs. Less manual handling around the work that matters.
That shift is only getting started.
Read the Business News article
Business News’ original article, Making mid-cap miners relatable with AI, is available here:
https://www.businessnews.com.au/article/Making-mid-cap-miners-relatable-with-AI
The article image is included below with permission/attribution:
